Selecting SMS Software Programs
When selecting an SMS software program, the task becomes to select a program that gives you an SMS workout. It’s not to pick a program where you can sit back and relax that will give you the most benefits. A supporting SMS software is there for you to tell you a story of how your operation is safe. It’s there so you don’t need to second-guess your decision anymore. An effective SMS program there to take the pressure of the Accountable Executive. A trap that’s easy to fall into is that an enterprise ranks instant gratification as a high priority when selecting the SMS software. Instant gratification is a hazard to aviation safety. Human nature is the path of least resistance and these facts are pushed in sales and marketing. Everyone wants something better, cheaper, faster and we want it now. A cloud based SMS program is a force-multiplier. Understanding sales techniques and behaviors are critical skills and tool for selecting a program. Sales are processes and process control. An ...